Does marketing feel too hard?
The
Reignite your social media with a 30+ day plan built for audience growth and brand awareness. AI does the heavy lifting. You focus on the human stuff.
Aww yeah!An AI Marketing Primer
You're a small business owner, consultant, over-tasked team member, or creator who knows you should be doing more marketing, but can't find the time, the words, or the energy to make it happen consistently.
You've probably tried a few things. Maybe AI tools gave you generic slop that sounded nothing like you. Maybe you started posting and then just... stopped.
This is for you.
Heck yeah!
Here's the shift
More of your future customers are asking ChatGPT, Google, or Perplexity to find a business like yours before they ever open Instagram. If those tools can't find clear, plain information about what you do, you don't show up in the answer.
Social media still matters. It's how people get to know you and trust you once they find you. But it's not the only door anymore, and it's a door most AI tools can't see through. This starter is built with both in mind: the human side that earns trust, and the plain, clear language that helps AI tools find you in the first place.
OK, what?
A clear, written snapshot of who you are, who you're talking to, and what makes you different. Written in plain language that works for your audience and for the AI tools more people now use to find businesses like yours.
A focused social media plan built around audience growth and brand awareness. Tailored to your platforms, your voice, and where you want to go.
I'll show you exactly how to use Claude to write in your voice, generate ideas, repurpose content, and keep the machine running , without it sounding like a robot wrote it.
Your first week of content, written and ready to go. Captions, copy, supporting assets. You post it. No tool integrations, no complexity.
ai supported, human driven
We dig into your business, your voice, your audience, and what you actually want your marketing to do.
A written document that captures everything we covered , ready to use as the foundation for all your content.
You check the brief, we refine it until it sounds exactly like you. One revision round included.
Your 30-day social media plan, AI workflow setup, and first week of ready-to-post content. You walk away with everything you need to start posting.
So, how much?
$397
$195
Delivered in one week. One revision round included.
Curiosity piqued?
Sanity check
Yes. AI can make your social media faster, easier, and more consistent than anything you've tried before. But AI on its own produces generic content that sounds like no one. The combination of you and AI is what works. You bring the human stuff: your story, your voice, your instincts. AI does the heavy lifting. That's exactly what this starter sets up.
Let me show you how
Oh hey!
I spent over 30 years working in marketing for early-stage startups in Sydney, then San Francisco, then Austin, Texas. I've built brands, run campaigns, and managed teams. And I've watched small businesses get left behind because good marketing seemed out of reach.
I retired in 2022, sold everything, and went sailing. An extended stopover back home in Aotearoa, New Zealand gave me time to play with AI tools and see what they could really do. I was impressed. So I kept going, and now I help small businesses get started with the same tools.
Everything I build for clients, I build with Claude. My own accounts are the proof of concept.
Get in touch
Interested in working together? Drop me a line and I'll be in touch ASAP.
Follow along
My Socials
Both accounts launched late June 2026. Built from zero, in public.
I use Claude for all the copy and Canva (free version) for the visuals. No fancy tools. No agency. Just the same apps anyone can download today.
The content is warts and all. You'll see what works, what flops, and what it actually looks like when a regular person with rusty skills figures it out as they go. That's the point.
If I can do it, so can your business.
Instagram
@perpetual.pivot
My personal brand. Early retirement, sailing, possum trapping in Aotearoa, New Zealand, and the pivots that keep coming. All content created with Claude and Canva.
Follow on Instagram →TikTok
@perpetual.pivot
Same content, different platform. Short-form video of daily life in Aotearoa, New Zealand, trap checks, and the story behind the pivot.
Follow on TikTok →